Emotional strategizing in service innovation
نویسندگان
چکیده
منابع مشابه
Service Innovation in Industrial Contexts
Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the specificities in, and dynamics of, se...
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ژورنال
عنوان ژورنال: Management Decision
سال: 2016
ISSN: 0025-1747
DOI: 10.1108/md-06-2014-0339